Your privacy is very important to By The Horns Limited & By The Horns Brewery Limited (‘Us’). We understand you want to remain in control of your personal information and we take our responsibilities seriously and comply with all the Data Protection Regulations for England and Wales (including the new regulations known as GDPR for 2018). We can assure you that we only request and retain information that we need to make your buying experience seamless and to get your purchases to you swiftly. We keep your information confidential and do not sell or rent our customers’ personal information to third parties.

Please review this Privacy Policy, which sets out our policies regarding the collection, utilization and protection of the personal information of those using (‘the Site’) and any of its associated domains. When using our web site, you are consenting to the practices set forth in this Privacy Policy.

Please note that when browsing our site, the provision of any personal information is not required unless and until you choose to make an account with us, make a purchase, or sign up for one of our email newsletters or other services as described below.

Personal information (information that is attributable to a specific individual) that we hold on all account holders and customers who have bought from us previously includes:

  • Name
  • Billing Address
  • Delivery Address(es)
  • Telephone number (if provided)
  • Email address
  • Buying history (and buying preferences if provided)
  • Customer credit card numbers are never stored by us. We use a third party processor, Paypal who are subject to stringent security policies, to process all payments on the website. Saved credit card information is stored with them, rather than in our own electronic records. We ask customers never to provide us with their credit card number via email or phone, but to purchase securely through the website.

Customer Registration

In order to purchase products and related services through our site, we require you to create an account. This asks you to provide us with essential personal information such as your title, name and your email address.

Making a Purchase

All payments made on the website sometimes require us to take additional details from you including a delivery name and address, and a corresponding billing address. In order to process the payment for your product(s) and delivery we share your name, & address details with our payment processing partner Paypal.

Arranging Delivery

If you purchase product(s), the delivery name and address and sometimes your contact number will be provided to a third party courier company for the sole purpose of delivering the specific purchased product(s).

Your address may also be visible on the shipping labels to employees of the producer from which you have ordered the products. The marketplace model means that items are shipped from the producer’s address, often where the drinks are originally made.

We have contracted assurances that our partners (producers and couriers) agree to not use this information for any other purpose, either in connection with such shipment(s) or separately from such shipment(s). The partners also agree not to separately contact you at any time for any reason. Our current courier partners include ParcelForce, UKMail, CitySprint and UPS. We may use other reputable courier businesses to get your delivery to you in the fastest and most efficient way and you consent to your Delivery Name, Address and Phone Number being shared with our chosen courier party.

Sending Info over Email

We ask customers to maintain their personal information in their account online, however should the need arise to send us information over email so that we can amend an order or verify your age manually, you consent to us also storing this information in our email servers. Please do not send us personal information over email except where required or requested.

Automatic Logging of Session Data

Generic information about your computer’s connection to the Internet, called “session data”, will automatically be logged. This information is anonymous and can not be used to track your personal information. Session data consists of things such as IP address, operating system and type of browser software being used and the activities conducted by the user while on our site. An IP address is a number that enables computers attached to the Internet, such as our web servers, to know where to send data back to the user, such as the pages of the site the user wishes to view. We collect session data because it helps us administer our website, track correlative information and to collate statistics in relation to visitor traffic. We may use your IP address to help us diagnose problems with our server. Rest assured that this information can not be linked to you personally.


A cookie is a small file of information that is automatically stored by your browser on your computer’s hard drive when you enter our website. Cookies can only identify your computer and not the individual user, by storing some basic information which will enable us to identify if you have previously visited our website. Cookies are only read by the server that placed them, and are unable to do such things as run programs on your computer, plant viruses, or harvest your personal information. The use of cookies is very common and By The Horns’ use of cookies is similar to that of other reputable online companies.

Any personal information that you provide us with such as your name and address etc. is neither gathered nor stored in the cookies placed by the By The Horns web site and, as a result, your information will not be passed on to any third parties without your consent.

Most web browsers automatically accept cookies but it is possible to change the options on your web browser or use certain software programs, which will enable you to control how and whether cookies will be accepted by your browser. You can disable cookies or set your browser to alert you when cookies are being sent. By The Horns supports your right to block any unwanted Internet activity, especially that of unscrupulous websites, but please note that if you choose to block By The Horns cookies, this may disable certain features on our site and may make it impossible to purchase or use certain services available on the site. It is possible however to block cookie activity from certain websites while permitting cookies from sites you trust, like By The Horns.

Opting Out of Communications

We need to contact you during the ordering and delivery process in order to make sure you get the confirmation of your purchase and the delivery information you need. We need your email address to do this, but if you have provided us with a mobile number then we or our courier partner may also use this to notify you about the delivery schedule or to troubleshoot a delivery if there’s a complication.

As an By The Horns customer, you may opt in at any time to occasionally receive updates from us about new producers, special offers, new By The Horns services, and other items that may be of interest to you via email, text messages, phone or post. Where previous indication of consent has been provided, it is possible for you to opt out at any time, in order to no longer receive these types of messages either through an opt out feature in the message or through your account settings. Your account settings are accessible in the My Account section of the website, a link to which is available from any By The web page.

We use a third party company in order to manage some of our communications and your email address is therefore shared with MailChimp, a reputable and respected email management company.

Requesting, Updating or Deleting your Information

You can view the majority of information that we hold on your in the Your Account section of the website once you have logged in. Your personal details there can be updated at any time, except for the sales information such as prior delivery addresses and order histories.

Should you need to update your information in another way or request that it be removed from our records you can send a request to us at the email address Please reference ‘Personal Information Update/ Deletion’ in your subject line. By The Horns will attempt to respond to all reasonable requests within five business days of receipt. You can also write to us at:

By The Horns
Attn: Privacy Team
25 Summerstown, London, SW17 0BQ

Our Security Precautions

Our web site has security features in place to protect against loss, misuse and alteration of the information under our control. We also ask as part of our Terms and Conditions that you maintain the security of your account by not sharing your password with any third parties and ensuring it is secret and suitably complex.

Disclosure of Information

We do not sell, rent or trade your personal information to third parties for marketing purposes without your express consent, unless required to by law.

Third Party Vendors and their Privacy Policies

By The Horns may contain links to other web sites for which we are not responsible. By clicking on any such links, you are entering another web site which will contain content and practices for which By The Horns has no responsibility. We therefore encourage you to read the privacy statements of all such sites independently as their policies may be materially different from this Privacy Policy. Please note that it is your responsibility to maintain the secrecy of your passwords and your By The Horns membership account information. Please be vigilant with this information, especially whenever you are online.

Transfer of Your Personal Information and Financial Information Outside of the EEA

Transfer of Your Personal Information and Financial Information Outside of the EEA Please note that from time to time, By The Horns may transfer your personal and/or financial information to other companies in order to perform or improve our services or to help our security, credit risk, age verification or fraud protection activities. As mentioned, elsewhere in this privacy policy we may also send personal information to our logistical and payment partners. By submitting to us your details, you are providing consent to the transfer of your information for the purposes set out in this paragraph. Any transfer of information will take place in accordance with this Privacy Policy and as permitted by law.

Transfer of Personal Information in Event of Sale of By The Horns or its Assets

In the event that By The Horns is sold, or transferred some of its assets to another party, our customer information will most likely also be transferred in connection with such acquisition. If your personal information is transferred, use of such information would remain subject to this Privacy Policy. Your personal information will be passed on to a successor in interest in the event of a liquidation or administration of By The Horns.

Disclosure in Compliance with Laws

You should be aware that in addition to the circumstances described above, By The Horns may disclose your financial or personal information if required to do so by law, court order, as requested by other government or law enforcement authority, or in the good faith belief that disclosure is otherwise necessary or advisable including, without limitation, to protect the rights or properties of By The Horns or its affiliated companies or when we have reason to believe that disclosing the information is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities.

This policy is effective as of May 2018. Any material changes in the way By The Horns uses personal information will be described in future versions of this Privacy Statement.

You can always submit concerns regarding our Privacy Policy or our privacy practices via email to Please reference the privacy policy in your subject line. By The Horns will attempt to respond to all reasonable concerns or inquiries within five business days of receipt. You can also write to us at:

By The Horns
Attn: Privacy Team
25 Summerstown, London, SW17 0BQ

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), which is the body that regulates the handling of personal data in the United Kingdom. You can do this online through the ICO’s website at, by telephone on 0303 123 1113, or by writing to them at Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF.

Thank you for using the By The Horns website.

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